It’s a truism that you only get one opportunity to make a good impression. When it comes to your company’s brand, nothing’s more important than how your marketing material represents you to potential clients. What do you need created? A branding book? Branding guidelines? Your entire identity? A logo? A billboard? All of your marketing, all of your branding, your entire identity is dependent on excellent graphic design work. Whether you’re talking about a letterhead, business cards, flyers, brochures, banners, product packaging, or your website—you only have a few seconds to catch and keep the attention of prospective customers.